It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Audio increases opt-ins. It boosts sales, too.

But why?

It’s not hard to figure out. Audio breaks the silence of the web. It makes your site more “human”. And makes people feel they’re dealing with a real person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.

Some more benefits

There are actually two profit boosts from using audio. First, you’ll make more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.

You’ll get more subscribers, too. Most people need to be led by the hand. Just add a short audio message saying: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!

Some web audio ideas

Add a welcome to my site message on your main page. A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.

Step-by-step instructions. Just like in the opt-in example. Use an audio message to lead your visitors through a process. That includes filling in your order form!

Get testimonials for your services and products. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. So audio adds real believability. And will definitely increase your results.

Power tip

Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. Think about how popular podcast are. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!

Is it hard to add audio?

It’s so simple you won’t believe it. There’s software that will show you how to add audio to a website. The software does all the work. The software records the audio, creates the button code, etc. Simply copy the code and paste it in your site. So don’t let this stop you.

Summary

Here’s a recap of the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. And your opt-in rate will increase. And you can quickly produce products and website sales copy. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Start using it today and you’ll be glad you did.

  


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