If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. This is a proven strategy that you can use to spur the success of your business.

Having a quality inducement won’t automatically make your squeeze page a success, though. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Additionally, your squeeze page should have a concise, strong message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember, your squeeze page exists solely to generate sign ups. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. The money really is in the list!

  


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