No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. So where do we get free traffic? Google and other search engines.

How does free search engine traffic work?

You’ve experienced this process a lot of times. You visit your favorite search engine. Enter in a word or phrase you want to research. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. What need to figure out is how to get you free traffic.

You probably only visit a link or two from the first page of results. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…

What is SEO?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

Google needs to actually find your site in order to index it. Getting a link from another site will accomplish this easily. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

Here’s what’s important in ranking:

  • Content
  • Links
  • Activity

SEO content

This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Each of these plays a roles in Google determination about your site.

Link juice

The next thing to consider is your links. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

One great way to get lots of inbound links is through web 2.0 sites. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.

Increasing your activity

Finally, we know that Google gives you credit for the activity on your site. You can’t just put up a page and leave it alone and expect it to rank well. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. To get comments from others, you need to get others to visit your site. An easy way to do this is from forums.

What you need to do is sign up with several forums in your niche. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it also gets people to your web page.


All of the above is important. However, writing a bunch of different articles on the same topic. Setting up tons of profiles on forums. And posting your articles and comments takes a lot of time. And you’re already too busy, so you mostly likely will never do any of it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.


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