You need a list. That’s a given. This is the most important factor in your long-term success. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.

So, how do you build a list?

Here are the three components of list building:

  • Your Opt-in Page
  • The Incentive
  • The Thank You Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. And it needs to be simple to see how to opt in. And your call to action must be clear!

Failure to include a great “call to action” will result in failure. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that have everything pre-built for you.

The Incentive – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Email privacy is very important to most people. This means your bribe needs to be very attractive.

You have to provide value in your bribe for it to be good. It has to be something that people actually want. And something from which they can derive a benefit. This can be:

  • A free report
  • Some useful software
  • Training videos
  • An email training series

Basically, you just need some content. Something that’s useful and helpful to your visitors. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.

Once again, don’t worry if you don’t know how to create the freebie. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. Each email will cost between $20 and $25. And whole thing will only cost a hundred and fifty buck.

You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. 😉 Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Opt-in Success Page – The last bit is the thank you page. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. Then they feel good about giving you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

In closing

It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. It’s just important that you start today building your opt-in list. Because once its built… You’ve got a license to print money!


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