Consider this: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.

Info marketing 101

First of all, an info business is the least complex business possible. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

How do you make it work?

We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So the key is to figure out what people want. How do figure that out?

One very simple method is to do a little research. Head over to or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. That people are having trouble solving. And provide the answer – in the form of an info product.

Power tip

If you’re worried about how to write and ebook. Think about this: An ebook is just a series of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And when you’ve got a few finished, flesh them out, add to them and combine them into a single ebook.

OK, what’s so hot about digital products? Well, that bring me to the tile of this article Here are the seven reasons

1. Ease

An info product business runs on auto-pilot. There is almost no support. Which means there nothing for you to actually *do*. It really is like and automatic money machine.

You have no physical inventory. You don’t have to ship anything. It’s digital.

2. Repackaging

When you have a created a few information products. You can combine them together to create new high ticket products. It’s a simple matter to merge a few ebooks into one. And your new product will be able to carry a much higher sticker price. There’s greater perceived value in a single big course. Instead of several small ebooks.

3. Resellers

Since it’s your product, you can offer other people the resale rights. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you get to charge two to three time as much for these rights.

4. Leverage

Leverage your ebook by using the content in different ways. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…

6. An army of affiliates

This is a real power strategy. Once you have your own product. You’re able to let other people market it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.

7. JVs

Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. No products of your own = no way to do joint ventures.

Summing it up

If you can’t see the power of info product marketing, then you’re either crazy or not listening. 😉 With your own info product you can write your own ticket. Because you’re the boss! So just get started:

  • Head over to Yahoo! answers
  • See what people are asking about
  • Start writing

Don’t make info product creation any more complicated than that. Before you know it, you’ll have your own info product.


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